Scotiabank Provides $2.2 Million to Create the Scotiabank Centre for Customer Analytics at Smith School of Business at Queen’s University
TORONTO, ON–(Marketwired – January 12, 2016) – Today, Scotiabank announced the creation of the Scotiabank Centre for Customer Analytics at Smith School of Business at Queen’s University, bringing together professors and students to collaborate with Scotiabank teams on applied research in customer analytics in order to deliver a reimagined customer experience.
“Our customers expect simple, seamless and personalized services; and data and analytics are key to making this possible,” said Michael Zerbs, Executive Vice President and Co-Head, Information Technology, Enterprise Technology at Scotiabank. “We recognize that analytics will fundamentally reshape the customer experience and Scotiabank will be a leader in this transformation. By using analytics, we can identify the right products and advice for our customers, at the right stage of life, helping them become better off. At Scotiabank, we know that partnerships, such as this one with Queen’s, are essential for driving success and evolving with our customers’ expectations.”« Back to Member News