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HSBC introduces robo-advisory service

6th of December 2018

HSBC UK is wading in to the robo advice market, launching an online advisory service that will deliver tailor-made recommendations based on an individual’s unique financial circumstances and needs

HSBC UK customers with a minimum of £1,000 to invest are eligible to use the ‘My Investment’ service, simply by logging on via a desktop, laptop, tablet or mobile.

Customers will be asked a series of questions about their financial circumstances, investment experience and their risk appetite to create a personalised investment portfolio. Funds are invested in a wide range of asset types, such as shares, bonds and property in markets around the world.

The online application, which takes 25 minutes to complete, has been tested with hundreds of the bank’s customers throughout 2018.

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