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Wallet Database

Bluecode

1st of September 2016

Overview



  • Summary: BlueCode is a payment technology developed especially for smartphones which triggers a direct payment from consumer’s bank account. It comes equipped with a new, valid one-time BlueCode (bar code and number code), available for each payment transaction. BlueCode has been developed by Secure Payment Technologies GmbH which is an Austrian start-up.

  • Websitehttps://www.bluecode.com/

  • Status: Live

  • Market: Austria (2014), Germany (2016)

  • Type: Other

  • Ownership: Secure Payment Technologies GmbH (http://www.bluecode.com)

  • Functions: Retail payments only

  • Payment Mode: Account to account based

  • Channel: POS via Barcodes, In-App, Web

  • Roadmap: Blue code transmission at NFC terminals  

User Experience



  • Registration & set up: App is available on App Store and Google Play. User’s smartphone has to support iOS 7 or higher, Android 4.0 or higher. In addition, user must be at least 18 years old and EU citizen as well as have an account with an Austrian bank. If user has an account at a partner bank (Erste Bank, Sparkasse or Hypo Tirol Bank), the registration is easy and quick via the online banking of the respective bank. If user has account is with a bank that is not (yet) in the BlueCode network, a SEPA direct debit mandate is required



  • Making a payment:  Simply open the BlueCode app, enter the PIN code and a blue barcode is displayed on the display of user’s smartphone. Scanning the barcode and pay with a “beep”. At the time of the payment, the phone can also be offline

Payment Flows & Technology



  • Merchant perspective: User ID issues a blue code token to Blue Code Token Server. Merchant ID process an authorization request to Blue Code Token Server. Issuing processor triggers a payment. Blue Code Token Server sends an “Authorization Response OK” to Merchant. Payment clearing is made between User Bank Account and Settlement account. Blue Code Token Server triggers acquiring transaction. Settlement is done between Settlement Account and Merchant Bank Account

  • Security: Behind every barcode is a 20-digit token that completely anonymizes consumer’s payments. Web sites and web services are called via HTTPS connections and forced by HSTS. Encryption of app data in local storage is done through user’s Blue Code pin. By using HTTPS, SSL Pinning and Client Certificates (2048 Bit), BlueCode offers its users the highest level of security

Business Model



  • Strategy: BlueCode wants Banks to sign BlueCode Scheme Agreement as issuer, acquirer and/or processor. In this way, banks would sing up corporate accounts to become BlueCode merchants. Merchant would pay a fee for the service, and this fee would be distributed between the acquirer and “Acquirer buy rate” (which includes: BlueCode Tokens Auth. & Clearing; BlueCode Brand & Scheme Mgmt; ECR Integrator; Processor; Marketing fund; App provider (Issuer bank or any other); Issuer)

  • Payee fee: Merchants are charged by BlueCode. Fees are not available (Update to follow – Further information being obtained)

  • Payer fee: No charge for consumer 

Performance Data



  • Launch date: (Update to follow – Further information being obtained)

  • Closed Date: N/A

  • Users: No data yet

  • Retailers / merchants: 15,000 (source: https://www.bluecode.com/)

  • Transaction volume: No data yet

  • Transaction value: No data yet

  • Other data points: No data yet 

Contact (MobeyForum Members only)



  • Name: N/A

  • Address: N/A

  • Email: N/A

  • Phone: N/A