Bank of America drives app downloads via iAd campaign

Financial institution Bank of America is using a mobile advertising campaign to catapult downloads of its mobile banking iPhone application.

The ads walk users through the app’s features and educates consumers on Bank of America’s mobile banking. The ad campaign is running inside Apple’s iAd network.

“Mobile provides us with a targetable channel to reach on-the-go consumers with relevant products, and iAd allows for a richer mobile ad experience, offering more opportunity for brand interaction,” said T.J. Crawford, senior vice president of media relations at Bank of America, New York.

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