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“All actors within the NFC payments space need to be prepared as the marketplace still has a lot to do to ensure the technology fulfils its potential. Customer demand for NFC services will grow substantially in the near term, presenting businesses with profitable opportunities.”

Jordi Guaus, Chair of the Mobey Forum Business Workgroup

 

Download the white paper:

The "Business Models for NFC Payments" white paper aims to ultimately speed up the development and use of NFC technology for payments. The paper analyses the current ecosystem and showcases the different types of technology and deployment strategies, explaining how these can be assessed to identify the implementation model that best aligns with a stakeholder’s commercial needs. 

proximity payments

 

Mobey thinks…

NFC will become central to the mobile ecosystem, bringing together payment, marketing, ticketing, loyalty and other value added services.

 

Mobey thinks...

Banks need to seize control of mobile financial services or risk being marginalised by other players in the ecosystem.

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