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“The industry needs to ensure that it takes a holistic approach to Mobile Wallet development. Innovation in mobile marketing will be at the core of this proposition and we see huge potential for consumers to benefit.”
Sirpa Nordlund, Executive Director, Mobey Forum
- "The Hidden Controls", part 3 in Mobey Forum's series of white papers on the mobile wallet considers the external forces that will dictate how consumers and merchants engage with mobile wallet technology. The paper defines and analyses a series of ‘hidden control points’, which map the commercial battlegrounds where stakeholders will vie to influence both acceptance and adoption of mobile wallet technology.
- "Control Points in Mobile Wallets" part 2 in Mobey Forum's series of white papers on the mobile wallet identifies seven key areas, or ‘control points’, within the mobile wallet ecosystem that will influence the delivery of the technology to end users, and highlights the controlling roles that different stakeholder groups will play in the commercial operation of its supporting infrastructure.
- “The Mobile Wallet: definitions and Vision” part 1 in Mobey Forum's series of white papers on the mobile wallet offers a new perspective on what will drive consumer take up and highlights how industry stakeholders need to work together to extend the user experience beyond that of a conventional wallet by providing ‘rich content’ that offers unique opportunities for users.
Mobey Forum Mobile Financial Services Ltd.
Phone: +358 40 750 3942
Email: , Company registration number: 4063812, Y-Tunnus: 1703039-6
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