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“Globally, banks are being faced with a number of challenges in the mobile financial services ecosystem including tighter regulations and compliance, increased consumer expectations and the requirement for significant investment in infrastructure. Also, there are new players coming into the financial market offering a range of new and innovative services to consumers. This is an area well suited to banks but one that is yet to be maximised.
“Financial executives need to address these challenges now. They must accept that mobile is the future and prepare themselves to deliver sustainable, long-term mobile services to the mass market.”
Sirpa Nordlund, Executive Director, Mobey Forum
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